ECOWAS strengthens regional creative industries at MASA 2026

Africa, Arts & Entertainment, Events-Festivals

ABUJA, Nigeria (NPA) — The Economic Community of West African States (ECOWAS) has reaffirmed its commitment to promoting culture as a tool for regional integration and sustainable development through its participation in the 14th edition of the Abidjan Performing Arts Market (MASA), held from April 11 to 18, 2026.

The eight-day event, themed “Performing Arts in Africa: A Tool for Economic and Social Integration,” showcased diverse cultural and creative performances and was inaugurated by Prime Minister Robert Beugré Mambé at the Palace of Culture.

MASA, held biennially, serves as a strategic platform for showcasing African performing arts, fostering professional exchanges, artistic excellence, and market access for cultural actors. ECOWAS’s participation aligns with its vision to harness culture for regional cohesion, increase visibility of its programs, and support the development of creative industries in West Africa.

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Economists have long highlighted the creative economy’s importance to West Africa’s growth. In Nigeria, the sector contributes approximately $1.8 billion to GDP and is a leading job creator, employing millions across music, film, fashion, and digital arts. Nollywood alone produces over 2,500 films annually, while Afrobeats continues to dominate global music charts.

Despite its successes, the sector faces challenges including inadequate infrastructure, poor training academies, and limited access to financing. Analysts argue that addressing these gaps is essential to unlocking the full potential of the creative economy.

ECOWAS’s involvement in MASA 2026 underscores its determination to strengthen regional creative industries, positioning culture not only as an engine of economic growth but also as a driver of social integration and sustainable development across West Africa.