WTO, ITC launch WEIDE Program in Jordan to empower women entrepreneurs

Business, International, Technology

INTERNATIONAL (NPA) — The World Trade Organization (WTO) has congratulated 46 women-led businesses in Jordan selected to benefit from the Women Exporters in the Digital Economy (WEIDE) Fund, a program designed to strengthen their participation in international trade through digital commerce. The announcement was made in Amman on April 23 at a launch event organized by the Jordan Enterprise Development Corporation (JEDCO), the program’s local partner.

The beneficiaries were chosen from a pool of 469 applicants and will undergo a one-year program combining technical assistance, mentorship, access to international business networks, and financial support. The WEIDE Fund, launched in 2024 by the WTO Secretariat and the International Trade Center (ITC), is currently being implemented in four countries, including Jordan.

WTO Director-General Ngozi Okonjo-Iweala, speaking virtually, said: “Digital trade is reshaping the global economy and creating new pathways for women entrepreneurs to participate in international trade. Ensuring women’s participation is essential for inclusive growth and the creation of even more jobs.”

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ITC Executive Director Pamela Coke-Hamilton emphasized that the program equips women-led businesses with both finance and digital skills to scale sustainably. Jordan’s Minister of Industry, Trade and Supply, Yarub Qudah, described the initiative as part of national efforts to enhance women’s economic participation, calling it “an economic necessity.”

Dana AlZoubi, Acting CEO of JEDCO, noted that the program provides technical support, training, and grants totaling $1.4 million. Beneficiaries are divided into two tracks: the Discovery Track, offering $5,000 grants to early-stage businesses, and the Booster Track, providing up to $30,000 for advanced firms ready to expand globally.

Ahead of the launch, participants attended training sessions covering business development, digital trade, financial management, and soft skills such as leadership and negotiation. A pitch competition selected Hanan Aqeel, Manager of Khayrat Alsahra, to represent Jordan at an international trade fair.

The WEIDE Fund is supported by the United Arab Emirates, the FIFA World Cup Qatar 2022 Legacy Fund, and the Kingdom of Bahrain. Besides Jordan, it is also active in the Dominican Republic, Mongolia, and Nigeria.