ABUJA, Nigeria (NPA) — The Federal Government has launched the 1,000 Days of Life Social and Behaviour Change (SBC) Campaign, a nationwide initiative aimed at improving maternal and child nutrition by promoting optimal breastfeeding and healthy infant feeding practices during the critical period from conception to a child’s second birthday.
The campaign was unveiled on Monday in Abuja as part of activities marking the 2026 World Breastfeeding Week, themed “Breastfeeding for a Sustainable Start in Life: Strengthen What Works.”
The initiative, according to the Federal Ministry of Health and Social Welfare, is designed to improve child survival, reduce malnutrition and ensure that every Nigerian child receives the healthiest possible start in life.
Launching the campaign, the Permanent Secretary of the Federal Ministry of Health and Social Welfare, Daju Kachollom, described breastfeeding as one of the most effective, life-saving and cost-effective interventions for child survival and development.
“Every child deserves the healthiest possible start to life. Protecting the first 1,000 days is one of the smartest investments we can make for Nigeria’s future, and breastfeeding remains one of the most powerful tools to achieve that,” she said.
Kachollom cited findings from the 2023/2024 Nigeria Demographic and Health Survey (NDHS), which showed that although about 95 per cent of Nigerian mothers breastfeed, only 36 per cent initiate breastfeeding within the first hour after birth.
She added that only 29 per cent of infants are exclusively breastfed during their first six months, while just 23 per cent continue breastfeeding up to two years, figures that remain below recommended global standards.
According to her, the statistics underscore the urgent need to strengthen interventions during the first 1,000 days of life, a period considered critical to a child’s physical and cognitive development.
The Permanent Secretary identified delayed initiation of breastfeeding, harmful cultural beliefs, inadequate counselling, limited workplace support and the aggressive marketing of breastmilk substitutes as major barriers to optimal breastfeeding practices.
She said the Federal Government has continued to implement policies and programmes aimed at addressing the challenges.
These include strengthening the National Maternal, Infant and Young Child Nutrition Strategy, expanding the Baby-Friendly Hospital and Community Initiatives, enforcing the International Code of Marketing of Breastmilk Substitutes, building the capacity of healthcare workers and promoting breastfeeding-friendly workplaces.
Kachollom explained that the newly launched campaign would mobilise families, communities, healthcare workers and other stakeholders to promote improved maternal nutrition, early initiation of breastfeeding, exclusive breastfeeding for the first six months, appropriate complementary feeding and continued breastfeeding up to two years and beyond.
She added that the initiative would also encourage greater utilisation of Primary Health Care Centres for maternal and child health services across the country.
Also speaking, the Director of Nutrition at the ministry, Mrs Olufunmilola Adegbite, described the campaign as a strategic investment in Nigeria’s human capital, stressing that improving maternal and child nutrition is essential to achieving sustainable national development.
Development partners, including the United Nations Children’s Fund (UNICEF), reaffirmed their commitment to supporting the Federal Government through technical assistance, advocacy and community-based behaviour change interventions.
Delivering a goodwill message on behalf of Vice President Kashim Shettima, Mrs Uju Rochas-Anwukah called on stakeholders to ensure the campaign reaches communities in all 774 local government areas of the country.
She described breastfeeding as a national investment capable of improving child health outcomes and strengthening Nigeria’s future.
The Federal Ministry of Health and Social Welfare reaffirmed its commitment to working with state governments, development partners, healthcare professionals, employers, communities and families to strengthen breastfeeding support systems, improve maternal and child nutrition and ensure that every Nigerian child benefits from quality care during the first 1,000 days of life.









